Stone Cold Phil Davison

Astounding. There are many words to describe this speech, but astounding sums it up for me.

Astounding that a candidate from a serious political party would think this is a suitable way to run for a nomination.

Astounding that anybody could communicate quite this badly, making very basic errors.

And astounding in particular that Phil Davison (no relation, honest) claims to have a Masters degree in Communication!

Now this video has run up over a million hits in a week, and I’m not going to repeat what many other presentation coaches have already said so expertly – notably John Zimmer – but I’ll just say a few words about passion.

It’s not about how passionate you are, but how passionate you appear to be, and in what way. A speech without any enthusiasm or passion is as dry and featureless as a desert. However, there’s a difference between showing genuine passion in an acceptable way, and speaking like a wrestler who’s shouting into the mike about how he’s about to beat his opponent to a pulp. Despite the electoral success of Jesse Ventura, politicians are expected to show passion in a more, erm, civilised way.

Compare Phil Davison’s speech with this one by wrestler Stone Cold Steve Austin from some years back. They go rather well together.

The tone is very similar, but Austin had obviously prepared a little better, not needing to resort to notes, and his conclusion was very well scripted, using good rhetorical techniques. Perhaps they went to the same communications college?

Phil Davison didn’t get the nomination. And I’m not sure if any communications coaches would even consider trying to turn him into a respectable political speaker. But his style has its place, and perhaps if he learns to do without the notes (and hits the gym) he has a future in the wrestling ring… you heard it here first!

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One Response to Stone Cold Phil Davison

  1. Boris says:

    This video is all over the presentation world. And I really like it. It’s good for a laugh if you’re teaching presentations.

    This guy tops Steve Balmer’s appearances by far. Steve is at least – well – Steve. He’s a little over the top but authentic and kind of likable.

    The real fun part is, that Phil (Davison) wants the people to trust him with their money.

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