I was recently contacted by the extremely friendly people at SOLD Labs, which publishes a fairly new online magazine called SOLD Magazine. They asked whether I’d be interested in writing a regular column. So of course my first course of action was to take a look at the magazine.
I have to say, I wasn’t expecting much. I’ve spent many years in sales and rarely found any published advice that was relevant to modern selling situations. B2B and B2C sales have changed immensely in the last 15 years, mostly thanks to the advances in information technology and the professionalisation of the procurement function in major companies. The old advice about how to sell a set of encyclopedias door-to-door just isn’t relevant any more.
So I was pleasantly surprised to discover an attractive magazine, full of useful and relevant advice for modern salespeople, from experienced columnists and featured experts like Shep Hyken. And it includes a section about presentation skills which is truly modern – none of the old advice about seven bullets per page or three minutes per slide.
I liked it so much that I agreed to contribute a monthly column, focusing on the Presentation 2.0 approach which we’ve developed at Ideas on Stage. My first column appeared in the July edition.
I was pleasantly surprised, and I hope you will be too.