Presentation 2.0: Resonate Naked

June 29, 2011

As I prepare to launch a new Ideas on Stage training course entitled Presentation 2.0, I feel compelled to write about two recent books which have captured the spirit of what we mean with Presentation 2.0, and which I would advise any presenter to read more than once.

Presentation 2.0 – the new art of presenting – is about engaging with your audience, telling authentic stories, and sharing passion and motivation with more concern for your audience than for yourself. In a Presentation 2.0, you are presenting not because you are important, but because your audience is important, so your focus is on them.

In a Presentation 2.0, you might choose to use visual aids to get your message across more memorably, but you will keep your slides simple and clear, and you will ensure that they are there only to help your audience to understand and remember your messages, not to help you to remember what you need to say.

In a Presentation 2.0, you will care more about what your audience will do with your message afterwards than what they think about you as a presenter.

For all these reasons, Presentation 2.0 is a far more effective and enjoyable way to communicate than the 1.0 style of reading bullet-ridden slideuments to bored audiences, or even the more advanced 1.1 style, promoted by slide-oriented sites like SlideShare, where you use pretty slides but still divert too much of the audience’s attention onto the slides and away from the two-way communication you should be having between presenter and audience. Death By Pretty Powerpoint is just sharpening the axe – it still falls and it still kills.

Nancy Duarte and Garr Reynolds ponder each other's first book

Now, before I talk about these two books, let me first provide a disclaimer. I didn’t pay for either of these – I received copies directly from the authors. The presentation business is still a fairly small world, people quote each other and write forewords for each other’s books, and that’s remarkably refreshing since we’re all working together with a common aim. While I’ve not yet met Nancy Duarte (an omission I’ll soon be correcting), I’ve shared a stage with Garr Reynolds and organize seminars with him, and – further disclaimer – he even did me the honour of including one of my articles in The Naked Presenter.

So I’m not exactly impartial here. But I’m not being paid to write a review, and if either author was hoping for one, I’ve likely disappointed them by delaying it for eight months.

Nancy Duarte wrote resonate as a prequel to her best-seller slide:ology. This fact alone is telling.

After many years as a leading presentation specialist, Nancy realised that before you can spend time making attractive and effective slides, you first have to structure your presentation properly, with clear objectives, simple messages, and a powerful scenario which draws on millennia of storytelling experience from Aristotle to Hollywood. And before you can do that, you have to focus on your audience.

Only when you know your audience and you have a story to match can you expect your ideas to resonate with them – and if your ideas resonate, then the audience will take them away and make them resonate far and wide.

resonate is therefore the book to read before slide:ology, and indeed, if it is the only presentation book you ever read, it will be a good choice because it tells you so much about storytelling, with many examples from Martin Luther King Jr to Star Wars, and if you can get your storytelling right and tailor it to your audience’s needs, you have the makings of a fine presentation.

The Naked Presenter follows on from Garr Reynolds’ previous two best-sellers, Presentation Zen and Presentation Zen Design. Where the first was about realising the received wisdom about presenting was all wrong, and offering a fresh, simple approach, and the second was about designing simple and attractive slides, The Naked Presenter focuses on how to deliver your presentation authentically and memorably.

Naked, in this sense, is figurative: it is about being yourself, being authentic, and making a connection with your audience. It is about presenting for them, not for you. It is about communicating, not putting on a show.

The “Naked Book”, as Garr calls it, is in fact a fantastic one-stop-shop for presentation skills, because it also covers how to structure your presentation, and how to approach your slides. So again, if this is the only presentation book you ever read, it’s a good choice.

Both books are beautifully designed and easy to read, in bite-size chunks. Personally, I would recommend reading The Naked Presenter first, then reading it again, and then getting into resonate. This is because Garr’s book will give you a strong foundation in all aspects of the Presentation 2.0 approach (storytelling, effective visuals and delivery), and Nancy’s book will then give you expert knowledge about how to choose your objectives and craft an effective story.

You can then of course go into detail on slide design with slide:ology or Presentation Zen Design, both of which I refer back to regularly. But don’t put the cart before the horse: learn what makes a presentation work, and then learn how to illustrate it. There are few if any skills you can learn which you will have as many opportunities to use as presenting effectively, and even fewer which will better help you to advance your career.

The evolution of Presentation 2.0 is clear if you contrast Nancy’s and Garr’s latest books with their previous ones. Previously, it seemed that the main battle to be fought was against bad slides, and both authors created powerful ammunition to beat the legions of slideuments and their endless flow of bullets. That battle is not yet won, but the tide is turning.

Yet now it is clear that fixing your slides isn’t good enough. Films don’t win awards only with brilliant supporting roles: they need to have top-class lead actors, and very strong storylines which truly engage the target audience. Slides are just a support, no more. You need to make your ideas resonate, and you need to engage properly with your audience. Only then can your finely manicured slides be effective.

That’s why resonate and The Naked Presenter mark the beginning of a new era in presenting, an era where the audience is paramount; where presentations put ideas on stage, not mere information; where those ideas are crafted and delivered so they resonate with audiences; and where presenters engage their audiences in a naked, authentic way.

This is the Presentation 2.0 era. This is where we can all resonate naked. And our audiences will most definitely thank us for it.


One Slide To Rule Them All

November 10, 2010

Stories are a great way to communicate messages, and analogies are a key part of this. Here’s an analogy using story, all about how using great slides as visual aids is more powerful than using slideuments.

Before I start, I should make a short disclaimer. Garr Reynolds is a Star Wars fan and has used this analogy many times on his Presentation Zen blog (and he does a mean Yoda impression too), and Nancy Duarte used Star Wars Episode 4 to exemplify the art of storyline in her brilliant book Resonate. To those who would suggest I’m just copying them, I would state that imitation is the finest form of flattery, and besides this is a very different exercise. Plus I’m not much of a Star Wars fan to be honest.

However I have been a Tolkien fanatic since a tender age, so I’ll use The Lord Of The Rings to explain my message. If you don’t know the book or films, this might not mean a lot, but it might be fun anyway. Here is my story and it is called:

The Shadow had returned to Boredor, and it was working tirelessly to spread its malevolent influence across the whole land of Middle-Management. The Dark Lord, Microsauron, had unleashed a deadly new weapon to torture, bore and demoralise the free people of the world and bring them unwittingly under his power. It had many names, but since it was powerful and many torture implements are pointy, they mostly called it PowerPointy.

One by one, presenters everywhere began to use Microsauron’s technology and bored each other to death. “Who needs Orcs?” laughed Microsauron, “these dumb idiots are killing each other with my bullets! Soon the whole world will be under my Shadow!”

However, far away, a Jobbit called Stevo discovered something shiny and unique, and he decided to call it the iRing. It became known that this iRing used to belong to Microsauron and contained much of his source code, and Stevo was asked to bring it to Rivendell to decide what to do with it.

The Council of Elrond brought together representatives from all the great nations, and Elrond’s message was that the only way to defeat Microsauron was to take the iRing to RedMount Doom and throw it back into the fire whence it came. He convened the Fellowship of the iRing to undertake this dangerous but vital quest.

The warrior Borismir argued against this, stating that it would be better to use Microsauron’s power against Boredor.

Unfortunately, his slideument was not very convincing, so it was agreed to proceed with the quest.

However, Elrond had himself come under the Shadow’s influence, and he made the fatal mistake of using a slideument to explain the Fellowship’s mission.

Sadly but inevitably the Fellowship didn’t understand the whole message, although they thought they’d read it properly, and they didn’t realise that “Watch out for Googlum” meant that it would be a good idea to stay away from him. Instead, they welcomed his offer to guide them, and Googlum led them to their doom in the Great River Androin, where the iRing was lost, never to be seen again.

Only Stevo the Jobbit and the wizard Garrdalf escaped, and they fled to the woods of Lorien, where they were found by elves and taken to their leader Nancydriel who lived in the highest tree, with its majestic mountain view.

Nancydriel had long studied slideology, and she showed them that in fact Borismir had been right about using Microsauron’s powerful technology to defeat his Shadow – it just had to be used in the right way. Then she shared with them the secret of the One Slide To Rule Them All – the most powerful slide ever conceived, so powerful that it could break the trance-like spell of the slideuments, and vanquish the Shadow of boredom for ever.

Stevo and Garrdalf then made their way to Minas Tirith, where the Shadow had already taken a firm hold, and no meeting was safe from the scourge of the slideument. Taking advantage of the bored stupor of the city’s residents, Microsauron had unleashed the full force of his mighty armies, who were already beginning to bombard the citadel with bombs, patches and overstocked Zunes.

There was no time to lose. Quickly, Garrdalf and Stevo found the biggest projector in the city, raised up a huge screen above the walls, set up a microphone, and Stevo took the stage. He began to deliver the presentation which Garrdalf had written, and which they had rehearsed meticulously as they rode over the plains of Rohan.

Both armies stopped and listened, and looked in wonder as Stevo told them stories (with lots of superlatives) and illustrated them with slides which mostly just had pictures – yes, pictures, and maybe only a few words or a number. The black clouds that had filled the skies began to recede to the East, back towards RedMount Doom whence they came. The spell of the slideument was being broken, and one by one, everyone watching realised that in fact Microsauron’s technology could be used to enhance communication, not just to impede it.

Then when the time was just right, Stevo clicked forward and unveiled the One Slide. The crowds gasped. Weapons fell to the floor, jaws dropped, and there was absolute silence, apart from the clear sound of Stevo’s voice which spoke clearly and directly to every individual present. Everybody paid attention. They could not do otherwise.

Slowly it dawned on Microsauron’s armies that their foes had found a way to harness the Dark Lord’s power, and vanquish the slideument for ever. As Stevo spoke clearly, simply and passionately, they realised they could not win, they panicked, and they fled.

One Slide To Rule Them All

In the end it was all remarkably simple. Stevo just had to show a completely black slide, and suddenly the audience would have nothing to look at but him, the presenter. That was the One Slide, the most powerful slide, the beauty of simplicity, one could say an anti-slide, the best way to defeat the slideuments.

Between them, Stevo the Jobbit and Garrdalf had beaten the Shadow, and shown the world of Middle-Management how real presentations should be done. No longer would the terror of Death By PowerPointy haunt meeting rooms across the land; no longer would people tremble at the words “I’ll come back to that on slide 87”; no longer would the word ‘presentation’ be synonymous with ‘mind-numbing boredom’.  And perhaps people would realise that in fact it wasn’t Microsauron who had inflicted all that pain on them, but their own dumb use of his perfectly good tools.

Epilogue

Meanwhile, Microsauron realised his plan to conquer the world through boredom had been foiled, but what most people didn’t know was that it was only his Plan B. Originally, his Plan A was to use his great presentation technology to convince everybody to join forces with him, and take over the world peacefully, but sadly it hadn’t worked because he hadn’t found the right way to use the tool. Luckily, neither had most other people, so Plan B happened almost by accident.

Now that he realised how to use his fantastic tool to communicate effectively, Microsauron decided to move back to Plan A, and began to plot a major presentation. If he couldn’t do boredom any more, perhaps disease would do the trick. Ah yes, malaria. Now that could make for a memorable presentation…

FOOTNOTE: Any perceived likenesses to individuals and companies will be strenuously denied. I can’t be held accountable for your vivid imaginations…


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