Be Worth Talking About

March 22, 2011

Tomorrow I’ll give my last pep talk to the entrepreneurs at Le Camping in Paris, before going into coaching mode for their pitches for Investor Day next week.

My message will be clear and simple. Be worth talking about. Be memorable.

It doesn’t matter how good a pitch is. If it’s not memorable or worth talking about, it will be quickly forgotten.

Oscar Wilde understood this. “The only thing worse than being talked about is not being talked about.”

Not being talked about is the worst thing that can happen to an entrepreneur on Investor Day. Being talked about for whatever reason is an excuse to have a conversation with an investor. So I’ll ask them to find something that investors will want to talk to them about afterwards. After all, the pitch is just the hook to make investors want to know more.

If they can’t find anything, maybe they need to think about more than just their pitch.


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